The Optimal Amount to Spend on Actions That Decrease the Probability

question 107

Multiple Choice

The optimal amount to spend on actions that decrease the probability of bad outcomes is the amount that sets the_______ _ of reducing the probability of a bad outcome equal to the _______of the action(s) that reduce(s) the probability.

• A)marginal benefit; marginal cost
• B)expected marginal benefit; marginal cost
• C)marginal benefit; expected marginal cost
• D)expected marginal benefit; expected marginal cost

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Definitions:

Campaign Effectiveness

A measure of how well a marketing campaign achieves its objectives, often evaluated through metrics such as reach, engagement, and conversion rates.

Activity Metrics

Quantitative measures used to assess and track the performance and engagement of digital content, campaigns, or user actions on online platforms.

Tactic

A specific action or strategy carefully planned to achieve a short-term goal or to contribute towards a larger strategy.

Measurement Perspective

An approach focusing on quantitatively assessing performance, effectiveness, or success in various fields.