A Manager of a Firm Based in the United States

question 43

Multiple Choice

A manager of a firm based in the United States is interested in entering the Italian market. The manager is most concerned about maintaining total control over operations. Which of the following entry methods will best address the manager's concerns?

• A)partnership
• B)independent entry
• C)joint venture
• D)master franchising

---

Definitions:

Consideration Set

A group of brands or products a consumer evaluates when making a purchase decision.

Criteria

Standards or benchmarks used to evaluate or make decisions about something.

Postpurchase Behavior

The actions and reactions of consumers after buying and using a product, including levels of satisfaction, repeat purchases, and feedback or complaints.

Consumer Purchase Decision

The process by which individuals decide whether, what, when, from whom, and how much to buy a product or service.