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Master franchising allows firms to maintain control over local operations.
Utility Maximizing
The process by which individuals select the mix of goods and services that maximizes their satisfaction or utility, given their budget constraint.
Elastic Demand
A situation where the demand for a product is sensitive to price changes, showing a significant change in quantity demanded when prices fluctuate.
Market Demand Curve
Represents the total quantity of a good or service that all consumers in a market are willing and able to purchase at different prices.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price point, at a specific time.
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