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The Case on Use of a GPS Device Is

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The case on use of a GPS device is


Definitions:

Franchise System

A method of doing business whereby a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the franchisee's revenue.

Franchise Relationship Model (FRM)

A business model where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Best Efforts

A commitment to exert the utmost effort to achieve a specified objective within the constraints of the situation, without guaranteeing the outcome.

Franchise Marketing

A strategy for promoting and selling franchise opportunities to potential franchisees, expanding the brand's reach.

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