Crossing the Finish Line at the Charitable Race,Janet Noticed That

question 7

Multiple Choice

Crossing the finish line at the charitable race,Janet noticed that the water bottle she was handed displayed the logo of a local water distributor who had donated the product for the race.The local water distributor is engaged in:

• A)cause-related marketing
• B)corporate sponsorship
• C)corporate donation
• D)corporate volunteerism
• E)strategic giving

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Definitions:

Complementary Goods

Products or services that are used together, where the use or consumption of one enhances the value of the other.

Demand SHIFT

A change in the market demand curve, where at every price level, the quantity demanded of a good increases or decreases due to factors other than its price such as consumer preferences, income, or the price of other goods.

Complement

A good whose demand increases when the price of another good decreases. Examples include a parking lot and shopping mall or a hamburger and a hamburger bun.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded by consumers at various price levels.