There Are Very Few Channels to Distribute MNKY Corporation's Product

question 26

Multiple Choice

There are very few channels to distribute MNKY Corporation's product to rural New Brunswick.The company has therefore become dependent upon TRK Shipping to distribute its product.The only alternative shipper makes a deal with TRK Shipping to not bid down the contract price.The alternative shipper is applying a(n) ______strategy on behalf of TRK Shipping.

• A)influence pathway
• B)withholding
• C)usage and influence pathway
• D)withholding and influence pathway
• E)usage

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Definitions:

Asymmetric Information

A situation in which one party in a transaction has more or better information than the other, leading to imbalances in transactions.

Supplier-Induced Demand

Supplier-induced demand occurs when providers of a good or service influence consumers' demand for it, often seen in markets where providers have more information about the product than consumers.

Raising Deductibles

Increasing the amount that an insured individual must pay out of pocket before an insurance company pays a claim.

Health Care Costs

The expenses related to the provision and consumption of health care services.