Examlex
Ahmed is assessing and managing stakeholder relationships regarding his company's planned change to their supply chain.He determines that the sales employees within his company are not a particularly powerful threat,but are not likely to cooperate with the planned change.This stakeholder group is considered marginal and should therefore be involved more fully in the decision-making.
Globalization
The process of interaction and integration among people, companies, and governments worldwide, largely driven by international trade and investment, aided by information technology.
Anthony Giddens
A contemporary British sociologist renowned for his theory of structuration and his holistic view of modern societies, including the influences of globalization and identity.
Culture Jamming
Attempts to use the advertisements and billboards of large, multinational corporations against the corporations themselves by reworking their meanings; in other words, semiotic jujitsu.
Graphic Designer
A professional who creates visual content to communicate messages through typography, imagery, color, and form.
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