Examlex
_____________ involves meeting the needs of the present without sacrificing the ability of future generations to meet their own needs.
Quick Response Systems
Technology-driven systems designed to improve the efficiency of information flow and material handling, thereby speeding up transactions and responsiveness in the supply chain.
Marketing Channel
A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption, including the distribution and selling processes.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically known as the 4Ps: Product, Price, Place, and Promotion.
Viral Marketing
A marketing strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
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