Examlex
Dan White, the murderer of George Moscone, the mayor of San Francisco, used the ____________ to defend his actions.
Geodemographics
The study of people based on where they live, integrating geography with demographic analysis for marketing and planning purposes.
STP Process
STP stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify and deliver tailored messages to specific segments of a market.
Segmentation Methods
Techniques used to divide a market into clearly identifiable groups of consumers with similar needs, characteristics, or behavior.
Psychographic Segmentation
A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.
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