Examlex
________ arises from mucus-producing cells in the bronchi and is the most common lung cancer in ________.
Earned
Refers to media exposure or publicity gained through promotional efforts other than paid advertising, such as word-of-mouth.
Word-of-Mouth Communication
The process by which people share information or opinions about products or services in everyday conversations, both online and offline.
Brand Equity
The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.
Purchase Intent
Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.
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