What Are Descriptive Statistics and Why Are They Used in Marketing

question 63

Essay

What are descriptive statistics and why are they used in marketing research?

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Definitions:

Trading Range

The spread between the high and low prices at which a security trades over a certain period of time.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to increase the number of shares outstanding.

Cash Dividend

A payment made out of a company's profits to its shareholders, as determined by the company's board of directors, usually provided in cash.

Regular Dividend

A dividend paid by a company to its shareholders at regular intervals, often quarterly, semi-annually, or annually.