A Researcher Wants to Select 50 Customers from a Sampling

question 21

Multiple Choice

A researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10, 000 worth of products from his company within the past six months.The researcher wants to use a systematic sampling technique.After randomly selecting a starting point, the researcher should select every ____ name on the list.

• A) 20^th
• B) 10^th
• C) 5^th
• D) 50^th

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Definitions:

Variable Nature of Services

Describes the characteristics of services that make them less consistent and more difficult to standardize compared to physical products.

Intangible

Refers to something that cannot be physically touched or measured but holds value, such as intellectual property, brand reputation, or goodwill.

Pure Product

A good that is not altered or combined with any other goods, offered in its simplest form in the market.

Inseparability

A characteristic of services indicating that they cannot be separated from their providers, both must be present for the service to be delivered.