A Measurement Scale in Which Respondents Are Asked to Rank

question 37

True/False

A measurement scale in which respondents are asked to rank items based on their preferences is called a nominal scale.

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Definitions:

Social Media Space

The virtual environment on the internet where users interact, share content, and communicate through social media platforms.

Quality Followers

Refers to social media followers who are genuinely interested in the brand's content, engage with posts, and are potential customers rather than bots or inactive accounts.

Digital Identity

An online or networked identity adopted or claimed by individuals or entities on the internet.

Social Media

Digital environments where individuals connect, share, and engage with content and communities.