Examlex
Discriminant validity is another way of expressing internal consistency.
Predicate
In logic and grammar, the part of a sentence or formula that expresses what is said about the subject.
Singular Proposition
A categorical proposition whose subject term designates a specific thing rather than a class.
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Slogan
A short, memorable phrase used primarily in advertising or by political campaigns to convey an objective or ideal succinctly.
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