A Respondent Is Asked: "How Often,on the Average,do You Go

question 53

Multiple Choice

A respondent is asked: "How often,on the average,do you go out to a movie?" and is asked to indicate her answer by circling one of the following: never,rarely,sometimes,often,or very often.This is best described as a(n) ____ scale.

• A)semantic differential
• B)Likert
• C)category
• D)constant-sum

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Definitions:

Managers

Individuals responsible for directing and overseeing the operations and activities within a part or all of an organization, making key decisions to achieve goals.

Assets Used

Refers to the assets that are employed or utilized in the operation of a business to generate revenue.

Earning Revenue

The process of generating income through the sale of goods, provision of services, or other business activities.

Expenses

The costs incurred by a business in the process of earning revenue.