When Respondents Are Asked to Divide Up a Fixed Number

question 65

Short Answer

When respondents are asked to divide up a fixed number of points to indicate the relative importance of features on a new car,a(n)____________________ scale is being used.

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Definitions:

Interest

The cost of borrowing money or the payment received for lending money, usually expressed as a percentage of the principal.

Investment

Investment involves allocating resources, usually money, with the expectation of earning an income or profit over time.

Days

Units of time measurement equating to approximately 24 hours, representing the approximate period of the Earth's rotation on its axis.

Grow

An increase in size, number, value, or strength over a period of time.