Name and Define the Techniques for Measuring Physiological Reactions

question 22

Essay

Name and define the techniques for measuring physiological reactions.

---

Definitions:

Shared Meanings

A concept in communication and semiotics referring to the common understanding or interpretation of signs and symbols among members of a society or group.

Values

Fundamental beliefs or principles that guide an individual's or organization's behavior and decision-making process.

Reference Group

A social group that serves as a point of comparison for individuals in their purchase or consumption decisions.

Cultural Determinant

Factors influenced by the culture that affect the behaviors and practices of individuals or groups.