Because Participants Do Not Have to Be Together in the Same

question 30

True/False

Because participants do not have to be together in the same room at a research facility, the number of participants in online focus groups can be larger than in traditional focus groups.

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Definitions:

Implicit Favorite

An unspoken preference or bias towards a particular option or choice in decision-making processes.

Escalation of Commitment

A psychological process whereby an individual continues to support a failing course of action due to cognitive biases, loss aversion, and sunk costs.

Decision-making Skills

The ability to evaluate information, consider alternatives, and choose the most appropriate course of action.

Subordinates

Employees or team members who report directly to a manager or leader within the organizational hierarchy.