Kodetra Is Interpreting Consumers' Blog Postings on the Internet

question 53

Multiple Choice

Kodetra is interpreting consumers' blog postings on the Internet.Which term best describes the type of research that Kodetra is conducting?

• A)independent marketing research
• B)dependent marketing research
• C)quantitative marketing research
• D)qualitative marketing research

---

Definitions:

Television Viewing

The activity of watching content on a television, which can influence behaviors, attitudes, and cognitive development.

Impulse Control

The ability to resist or delay an immediate desire or impulse in order to achieve a longer-term goal.

Stifles the Imagination

Refers to actions or conditions that suppress or limit creative thinking and the ability to generate novel ideas or solutions.

Appearance-reality Distinction

The ability to distinguish between how things appear and how they really are.