Define Marketing Ethics and Explain How It Applies to Marketing

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The Answer is Marketing ethics is the application of morals to business behavior related to the exchange environment.An ethical dilemma refers to a situation in which one chooses from alternative courses of actions,each with different ethical implications.Marketing researchers,marketing managers,and even consumers face ethical dilemmas practically every day.Each party in the research process--researchers,clients,and participants--has certain rights and obligations toward the other parties.Like the rest of business,research works best when all parties act ethically.

Define Marketing Ethics and Explain How It Applies to Marketing

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