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Electronic Data Interchange (EDI)refers to Linking Computerized Data Sources to Statistical

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Electronic data interchange (EDI)refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends,allowing for more accurate predictions of consumers' opinions and actions.


Definitions:

Phineas Gage

A famous case in neuroscience where an individual survived a severe brain injury, leading to insights on the relationship between brain physiology and personality.

Optimal Outcome

A condition or result that is the most favorable or advantageous under the given circumstances.

Recognition-Primed Decision Making

A theory of expert decision making holding that decision makers choose options based on analogy of a given situation with previously encountered situations.

Expected Utility

A theory in economics and decision theory that describes how individuals might choose among risky prospects based on the expected outcomes' utility to them.

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