Using Data Indicating the Total Positive or Negative Mentions of a Brand

question 18

Short Answer

Using data indicating the total positive or negative mentions of a brand on the internet to assess and understand the strength of the brand is called ____________________________

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Definitions:

Leon Festinger

A psychologist best known for his theory of cognitive dissonance, which describes the discomfort experienced when holding conflicting ideas or beliefs.

Fritz Heider

A psychologist known for his work in the development of attribution theory, which tries to explain how people evaluate the causes of others' behavior.

Phillip Zimbardo

An American psychologist best known for his controversial Stanford Prison Experiment, exploring the effects of perceived power and environment on human behavior.

Solomon Asch

A psychologist best known for his research on conformity, demonstrating how individuals yield to or defy a majority group.