When Buying a Franchise, What Issues Should a Potential Franchisee

question 35

Essay

When buying a franchise, what issues should a potential franchisee examine?

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Definitions:

Rational Choice Theory

A theory in social science that posits individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.

Corporate Actors

Entities such as companies or businesses that are capable of making decisions and acting in the economic or social sphere, often with considerable influence.

James Coleman

An influential American sociologist known for his contributions to educational sociology, social theory, and the concept of social capital.

Power Differentials

The differences in power between individuals, groups, or institutions, often contributing to variations in their ability to influence outcomes.