Examlex
In a Chapter 13 bankruptcy filing, the time to approval is typically slower than other bankruptcy filings, and a creditor committee is required.
Beachhead Market
An initial target market that a company focuses on penetrating to establish a strong presence before expanding to broader markets.
Crossing The Chasm
A marketing theory that describes the challenge of transitioning from early adopters of a product or service to a broader mainstream market.
Positioning
A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
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