Examlex
In the context of business valuation, the ________ is determined by examining similar companies that have been acquired or more often by simply looking at the percentage premium being offered in general on all new public acquisitions.
Brand Purpose
The reason a brand exists beyond making a profit, often related to a social good or impact that aligns with its values and mission.
Poseur Brand
A brand that attempts to project a certain image or identity that is not genuinely supported by its products, services, or corporate values, often perceived as inauthentic by consumers.
Authenticity Deficit
Describes a situation where there is a perceived lack of genuine or authentic qualities in a person, product, or brand.
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