John Needs to Know Who His Customers Are and How

question 12

True/False

John needs to know who his customers are and how they might be attracted to his business.He needs to create a marketing plan to accomplish this.

---

Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, all of whom are producing identical products, leading to no single participant having control over the price.

Perfectly Competitive

A market structure characterized by a large number of small firms, a homogeneous product, and freedom of entry and exit, leading to price taking behavior by all firms.

Long-run Equilibrium

Describes a state in a market where supply equals demand, with sufficient time for all factors of production to adjust and no external pressures.

Demand

The measure of a commodity or service consumers intend and are able to acquire at multiple price levels during a set time span.