In the Context of Pricing Models, a ________ Is a Product

question 70

Multiple Choice

In the context of pricing models, a ________ is a product or service that is sold at a nonoperating loss to simply get customers in the store.

• A)loss leader
• B)keystone
• C)core product
• D)marginal product

---

Definitions:

Gray Market

The trade of legal goods through unauthorized distribution channels, which, while not illegal, is unofficial and may not be supported by the original manufacturer.

Unauthorized Vendors

Sellers who offer goods or services without the official permission or approval from the rightful owners or governing bodies.

Retail Price

The final price at which a product is sold to consumers, typically including markup from wholesale cost.

Parallel Importing

The practice of importing goods through channels that are unofficial, unauthorized, or unintended by the original manufacturer.