________ Refers to the Individuals Who Build and Maintain Relationships

question 49

Multiple Choice

________ refers to the individuals who build and maintain relationships with customers.

• A)Sales management
• B)Marketing management
• C)Consumer-oriented marketing
• D)Management philosophy

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Definitions:

Extensive Problem Solving

A consumer decision-making process used in situations involving high involvement and significant differences among brands.

Automatic Purchase

Buying decisions made with little conscious thought, often because of habit or brand loyalty.

Automaticity

The ability to perform actions without conscious thought or intention, achieved through repeated practice and learning.

Decision Habit Strength

The extent to which an individual's decisions are influenced by ingrained habits, often bypassing deliberative thought processes.