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Debt is typically a secured investment; if the business fails, the business's assets would be sold in order to repay the debt.
Strangers
Individuals who are not known personally or familiar to someone.
Larger Groups
Describes collections of individuals that exceed the small, interpersonal dynamics of smaller groups, influencing social behavior differently.
Pluralistic Ignorance
A situation in which individuals rely on others to identify a norm but falsely interpret others’ beliefs and feelings, resulting in inaction.
Normative Social Influence
The influence that leads individuals to conform in order to be accepted and liked by their social group.
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