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Fragmented markets have
Net Operating Income
Income generated from normal business operations, excluding taxes and interest.
Relevant Costs
Costs that will be affected by a decision in the future and are pertinent to a specific business decision.
Alternative B
A second or other option in a set of choices, commonly referred to in decision-making scenarios or proposals.
Alternative A
A term that refers to one of several options or choices in a decision-making process, typically labeled as "Alternative A" for distinction.
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