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In the context of external analysis, once an entrepreneur has examined and developed insights about substitutes, elasticity of demand, ease of entry and exit, benchmarking, and industry trends, he or she should ________.
Odd-even Reliability
A measure of internal consistency reliability where a test is split into two parts (odd and even items) to assess the consistency of results across these halves.
Parallel Form Reliability
The consistency of test scores across different versions of a test designed to be equivalent in terms of content and difficulty level.
Parallel Form Reliability
Refers to the extent to which two versions of a test yield similar results, assessing the same skills or constructs under similar conditions.
Content Validity
The extent to which a test measures all aspects of the concept or constructs it intends to measure, ensuring the test is representative of all facets of the subject.
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