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In the context of the triggers that encourage new business formations, circumstance motivators tend to result in more of a defensive positioning.
Resistance
Opposing or pushing back against ideas, changes, or circumstances that are perceived as challenging or threatening.
Organizational Culture
The values, beliefs, attitudes, and behaviors shared by members of an organization that influence its social and psychological environment.
External Adaptation
The process by which an organization or individual modifies itself or its strategies to cope with changes in its external environment.
Niche
describes a specialized segment of the market for a particular kind of product or service, where specific demand exists.
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