Utilitarianism Requires That People Ignore Their Own Self-Interest

question 54

True/False

Utilitarianism requires that people ignore their own self-interest.

---

Definitions:

Media Fragmentation

The process through which the number of media sources increases and the audience divides across them, making it harder to reach a large, unified audience.

Mass Audience

A large, broad group of people to whom media content, advertising, or marketing campaigns are directed.

Customer Satisfaction

A measurement of how products and services supplied by a company meet or surpass customer expectation.

Brand Loyal

The tendency of consumers to continuously purchase one brand's products over the competition.