The Principle of Understanding Requires That We ______

question 86

Multiple Choice

The principle of understanding requires that we ______.

• A)appreciate the meaning of ethical standards in other cultures from the perspective of those cultures
• B)accept the existence of differences but deny diversity in ethical standards
• C)be prepared to stand up against moral wrongdoing by creating more laws
• D)be prepared to learn from other cultures yet have our own moral codes

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Definitions:

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Offering

A product, service, or combination thereof that a company presents to its customers.

Place Utility

Availability of a product in a location convenient for customers.