Examlex
In discussing trade, it is ____ that matters rather than ____.
Potential Customer
An individual or entity that could be interested in purchasing a product or service, but has not yet decided to do so.
Reactance Response
A psychological reaction that occurs when people feel their freedom to choose or act is threatened, leading them to resist the influence or change.
Foot-in-the Door Technique
A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.
Large Request
A significant or considerable demand or appeal made by one party to another.
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