Examlex
On the Micronesian island of Yap, it is easier to make purchases with stone wheel currency than it is to make purchases with paper currency including the U.S.dollar.
Psychological Exchange Theory
A social psychology concept suggesting that interpersonal relationships are formed and maintained based on perceived rewards and costs, mutual benefits, and fairness.
Social Exchange Theory
A theory that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.
Social Contagion
Imitative behavior involving the spread of behavior, emotions, and ideas.
Elaboration Likelihood Model
A theory explaining how people are persuaded, emphasizing the significance of the motivation and ability to process messages.
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