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John Maynard Keynes wrote The General Theory of Employment, Interest, and Money (1936) to
Option Packages
Bundles of additional features or services that can be added to a product or service, often at a discounted price compared to purchasing each item separately.
Informed Shoppers
Consumers who research and possess a good understanding of the products or services they intend to purchase.
Purchase Decisions
Purchase decisions are the thought processes and determinations made by consumers regarding whether or not to buy a product or service, influenced by factors such as price, quality, and personal preference.
Online Shoppers
Individuals who purchase products or services over the internet using digital devices, contributing to the e-commerce sector's growth.
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