On June 1, the Mega Marketing Research Firm Sent Out

question 94

Multiple Choice

On June 1, the Mega Marketing Research Firm sent out a mail survey to 5,000 potential customers of Mega's client company. The survey stated that everyone who completed the survey and mailed it back would receive a prize. Mega did not expect everyone to respond to the survey and had only 1,000 prizes on hand for the respondents. On July 14, Sam mailed back his response and eagerly awaited his prize. On July 15, Mega sent out the last prize it had. Sam's response arrived on July 16. It was the 1001st response, and Mega wrote back telling Sam that because all the prizes were gone, he would not be able to have one.

• A) No contract was formed here as there was no communication of Sam's acceptance before Mega's offer lapse.
• B) Mega may assert that silence is not acceptance and Sam did not communicate his acceptance on time.
• C) Mega had essentially revoked its offer before Sam accepted.
• D) A valid contract was formed between Mega and Sam.

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Definitions:

Delivering

The process of conveying or transporting items from one location to another, or the act of presenting information or a speech.

Stimulus Energies

The physical or chemical energies that evoke responsiveness in sensory systems, leading to perception.

Neural Impulses

Electrical signals that are transmitted along neurons, enabling communication between the brain and parts of the body.

Transduction

The process by which physical or chemical stimuli are converted into a neuronal signal by sensory receptors.