In the Scenario Above, the Manufacturer of the Chocolate Bar

question 25

True/False

In the scenario above, the manufacturer of the chocolate bar has strict liability, if the product it manufactures causes injury.

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Definitions:

Geographic Segmentation

A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.

Demographic Segmentation

Dividing a market into segments based on demographic factors like age, gender, income, education, or ethnicity, to target specific groups more effectively.

Retail Customers

are individuals who purchase goods or services for personal use from retail stores or outlets.

Occasion Segmentation

The process of dividing the market into groups according to when consumers buy or use a product based on specific occasions or circumstances.