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Why is the concept of radiative forcing critical to understanding the causes of global climate change?
Kodak
A technology company that historically dominated the photographic film industry but struggled to adapt to the digital photography revolution.
Diversified Market
A market strategy that involves a company extending its reach into several different lines of business in an effort to reduce risk.
All-benefits Approach
A marketing strategy that emphasizes communicating all the benefits of a product or service to potential customers to influence their purchasing decision.
Value Proposition
A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides.
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