List and Describe the Five Types of Peer Status

question 45

Essay

List and describe the five types of peer status.

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Definitions:

Consumer Purchase Decision Process

The stages a consumer goes through in making a decision to buy a product, typically including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Energizing Force

A motivating factor or influence that drives or stimulates activity or change.

Satisfy A Need

Fulfilling a requirement or desire, often through the provision of products or services that address a specific deficiency or aspiration.

Motivation

The energizing force that stimulates behavior to satisfy a need.