Which of the Following Is the BEST Example of a Culturally

question 5

Multiple Choice

Which of the following is the BEST example of a culturally fair test question?

• A) "Why do farmers use tractors?"
• B) "What should you do if you find a 3-year-old child on a freeway?"
• C) "Why do individuals buy automobile insurance?"
• D) "How are a cat and a dog alike?"

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Definitions:

Brand Awareness

How well consumers know and perceive the attributes or branding of a distinct type of goods or services.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product, protecting the brand's identity and legal rights.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.