Examlex
Which of the following is a central focus of the information-processing approach?
Perceptual Map
A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.
VALS Framework
A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.
Geodemographic Segmentation
A market research technique that categorizes consumers based on geographic location and demographic information.
Demographic
Pertains to specific characteristics of populations, such as age, gender, income level, and education, which are used for marketing and social research.
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