Which Method Is Being Used When Market Researchers Call Consumers

question 50

Multiple Choice

Which method is being used when market researchers call consumers on the telephone to ask about certain products used in the home?

• A) case study
• B) standardized test
• C) naturalistic observation
• D) interview

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Definitions:

Computer Mediation

The use of computers as an intermediary or facilitator in communication and information exchange processes.

Cost Effectiveness

An evaluation of the relative expenses involved in achieving a specific outcome, aiming for optimal results with minimal costs.

Employee Involvement Team

A group of employees tasked with collaborating on projects or challenges to improve workplace operations or culture.

Workplace Issues

Problems or concerns that arise in the work environment, affecting employees' performance, satisfaction, and overall company function.