In What Ways Do Social Networking, Blogging, and the Internet

question 23

Multiple Choice

In what ways do social networking, blogging, and the Internet play a role in politics today?

• A) Politicians at all levels of government office have placed importance on having a web presence.
• B) The two major party candidates for president in 1996 were the first to develop political websites for their campaigns.
• C) Because social networks were intended for friends and families, politicians have limited their presence in these applications.
• D) Modern political candidates have had limited success using the Internet to raise money to fund campaigns.
• E) While local politicians use social networking successfully, most national politicians do not.

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Definitions:

Marketing Ethics

Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.

Commoditization

The process in which goods or services become interchangeable with others in the same market, leading to competition primarily on price.

Mature Markets

Markets that have reached a state of equilibrium characterized by the absence of significant growth or innovation.

Transactional Marketing

A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.