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Discuss the tactics used by interest groups as part of information campaigns.
Required Rate
The minimum return an investor expects to achieve from an investment, considering its risk level.
External Equity
Funds raised through the sale of company shares in the capital markets, as opposed to internal financing through retained earnings.
Retaining Earnings
The portion of net income that is not distributed to shareholders but is kept by the company to be reinvested in its core business or to pay debt.
Flotation Cost
The total costs associated with issuing new securities, including but not limited to underwriting, legal, and registration fees.
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