For Studio System-Era Executives, Television Represented

question 59

Multiple Choice

For studio system-era executives, television represented

• A) a government-sanctioned opportunity to combine film and television production.
• B) the opportunity to loan out their stars to television companies.
• C) a threat to lure away their audiences.
• D) a source of inspiration for scripts.
• E) a source of inspiration for remakes.

Understand how marketing channels and supply chain management contribute to efficient distribution and customer satisfaction.

Recognize the importance of marketing communication in informing, persuading, and reminding potential buyers about a product or service.

Understand the historical evolution of marketing and its eras.

Identify and apply the four Ps of the marketing mix: product, price, place, promotion.

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Definitions:

Want

A desire for something that may or may not be necessary for basic survival but is sought after for satisfaction or pleasure.

Marketing Sense

The instinct or ability to make effective decisions in marketing strategies, understanding customer needs, market trends, and how to appeal to target audiences.

Marketing Concept

A business philosophy suggesting that company success lies in understanding and meeting the needs of its consumers.

Four Ps

Stands for Product, Price, Place, and Promotion, which are considered the core elements of the marketing mix used to market a product or service effectively.