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The theoretical concept used to explain the unease and discomfort felt by viewers for the motion capture animation in The Polar Express (2004) is known as the
Personal Computer
A computer designed for use by an individual, typically consisting of a microprocessor, monitor, keyboard, and storage.
Elaboration Likelihood Model
A theory in social psychology that explains how attitudes are formed and changed through different routes of information processing based on the level of elaboration.
High-Involvement Purchase
A buying decision characterized by a high degree of engagement and careful consideration due to its significant impact on the consumer.
Low-Involvement Purchase
Buying decisions made by consumers involving minimal research and consideration because the product is inexpensive or perceived as having little risk.
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