In Order to Entertain and Not Provoke Its Customers, the Film

question 41

Multiple Choice

In order to entertain and not provoke its customers, the film industry usually favors stories and themes that

• A) upset and question their most fundamental desires and beliefs.
• B) bear a superficial relation to their most fundamental desires and beliefs.
• C) actively avoid addressing their most fundamental desires and beliefs.
• D) tap into and reinforce their most fundamental desires and beliefs.
• E) compare their most fundamental desires and beliefs to those of others.

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Definitions:

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).