"My Business Relationship with the Midwest Sales Rep Has Really

question 50

Multiple Choice

"My business relationship with the Midwest sales rep has really deteriorated. We used to cooperate; now we ________," said the manager of the Southwest region. "And I blame our new control system. Every month, managers across the entire enterprise get profit and loss statements for all divisions and business units. We look at one another's performance and are less likely to help one another when we know that our business unit or division may suffer a loss in profitability as a result. After all, promotions, salary increases, and bonus pools are tied to our profitability."

• A) compete
• B) promote change
• C) resist change
• D) feel threatened
• E) ignore one another

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Definitions:

Internal Company Data

Information collected from within an organization, used for analysis, decision-making, and strategic planning.

Competitive Intelligence

The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers, competitors, and the industry as a whole.

Web Scraping

The process of automatically extracting large amounts of data from websites, typically using specialized software or scripts.